Global food packaging equipment provider Niverplast B.V. is strengthening its sales presence in North America with a number of key hires.
The Netherlands-based company said it hopes to leverage North America’s diverse manufacturing population, which includes seafood processors.
“The North American sales team supports Niverplasts’ strategic direction in expanding new machine sales in the U.S. and Canada while enhancing their established customer relationships and growing their global sales coverage,” the firm said in a press release.
Among the new additions to the regional sales team are Mark Finneran, who will be responsible for new machine sales in the U.S. and Canada, and Mari Fetzer, who will coordinate all sales and marketing efforts in the U.S. and Canada. Both Finneran and Fetzer will be based out of Boston, Massachusetts, U.S.A.
Finneran and Fetzer join several company veterans on the team, including Stephane Vieira, who has 20 years of baking industry experience and oversees all North American customers interested in Niverplast’s range of Automated Complete Packaging lines, including Sorting, Counting, Inspection, and Bakery Systems integration; Richie Fearn, who accounts for all machine sales in the U.S. southeast region and major North American accounts; and Julie Richer Bond, who joined the company in 2019 and leads the Niverplast machine sales team in Canada out of Montreal.
“The Niverplast family of employees are experts in helping manufacturing companies improve their internal logistical business functions and lead time reduction strategies while reducing manufacturing cost,” the firm said.
“The new appointments support Niverplast’s strategic direction in expanding new machine sales in the USA and Canada while reinforcing their existing customer relationships as well as expanding their global sales support coverage,” it added.
Niverplast’s portfolio includes film packaging solutions to protect and transport a wide range of products, such as bread, meat, fish, liquids, and non-food products packed in bags and boxes. Its line of bag and box packaging machines includes CombiPlast, EasyPlast, and VarioSeal.
