Reaching Diverse Palates: The Quest to Capture Multicultural Seafood Consumers

The U.S. demographic landscape is evolving rapidly, with projections showing that multicultural populations will make up half of the national total by 2044. This shift signifies a tremendous growth opportunity for the food and beverage sector, particularly for those looking to tap into the varied flavors and ingredients these communities bring. As tastes become more eclectic, the seafood industry is poised to benefit significantly from acknowledging and catering to the diverse culinary needs and preferences of multicultural consumers.

Maine Seafood stands at the forefront of this evolution, offering an exquisite array of high-quality seafood, from salmon and lobster to seaweed and crab. Understanding the importance of these demographic changes, Maine is dedicated to addressing the unique demands of these vibrant communities.

Join us for an enlightening webinar hosted by Maine Seafood, where industry specialists from retail, e-commerce, and food service will provide valuable insights into the preferences of multicultural seafood consumers and innovative strategies to effectively engage and connect with them. The session will commence with an analysis of seafood retail data across various ethnic groups and be followed by a collaborative panel discussion.

Speakers include:

• Melissa Rodriguez: Principal, Circana
• Steve Philips: Group Manager of Seafood, Wegmans
• Quang Nguyen: Founder & Co-Owner, Fishermen’s Net
• Mark Murrell: Founder & CEO, Get Maine Lobster, Founder, Black Point Seafood
• Sue Hanson: Food Accelerator Manager, Maine Center for Entrepreneurs

Thank you!

Thank you for registering for the on-demand webinar: Reaching Diverse Palates: The Quest to Capture Multicultural Seafood Consumers, sponsored by Maine Seafood.

A confirmation email will be sent shortly with access to the on-demand materials.