Thanks to a collaboration with nonprofit Seafood Nutrition Partnership (SNP) that resulted in the launch of an effective marketing campaign, U.S. grocery retailer H-E-B expects heightened sales and increased awareness of its fresh, frozen, and shelf-stable seafood at the start of the new year.
The partnership is part of SNP’s ongoing “Fall in Love with Seafood” campaign, which launched last October, and San Antonio, Texas, U.S.A.-based H-E-B’s role in the efforts entails the retailer prominently showcasing seafood visuals throughout its digital and physical stores and offering multiple species to consumers, including salmon, shrimp, scallops, trout, and tilapia.
Along with seafood photos and recipes designed to entice customers, H-E-B is offering savings and deals throughout January, including a digital coupon for USD 2 (EUR 1.82) off of H-E-B Fish Market rainbow trout fillets, which, through the discount, are going for USD 6.97 (EUR 6.38) per pound.
The retailer, which operates over 400 stores, will also offer specials on fresh Atlantic salmon, Blue Circle frozen salmon portions, Great Catch tilapia, raw and cooked shrimp, surimi, sushi, poke bowls, and other items, H-E-B Vice President of Seafood Jason Driskill told SeafoodSource.
“At H-E-B, we’re always looking for ways to help our customers save money while providing them fresh, top-quality products,” Driskill said. “Through special offers from this campaign, we want to show Texans the many nutritious and delicious reasons they should eat more seafood.”
Last year, H-E-B ran a similar but smaller campaign in collaboration with SNP and “saw great results that grew our seafood sales,” Driskill said. “With this marketing plan, we want to demonstrate that a collaborative campaign can drive sales for our business, as well as supplier products that are supporting this effort.”
A campaign like this is necessary, Driskill explained, because seafood is not always ...
Photo courtesy of H-E-B Grocery
