Guolian Aquatic, China’s leading shrimp exporter, firmly focused on the home market for Single’s Day, the 11 November annual shopping day created by e-commerce giant Alibaba as a sales promotion gimmick.
The company’s Fei Cui (“Jade Shrimp”) range of packaged prawns is one of its most popular items, but Guolian claims its frozen vannemei shrimp was the best-selling product on the fresh food section of Jingdong.com, one of China’s leading e-commerce sites. The company is selling 200-gram packs of tail-off shrimp (31-40 pieces) at CNY 13.99 (USD 2.05, EUR 1.90) per pack.
Imported shrimp are also proving a lucrative market for Guolian on Jingdong.com. The company has done brisk sales of 1.8-kilogram packs of Argentine red shrimp at CNY 149 (USD 21.73, EUR 20.24), 1.8-kilogram boxes of shrimp from Ecuador at CNY 148 (USD 21.58, EUR 20.11), and vannemei from Malaysia at CNY 99 (USD 14.43, EUR 13.45) per 800-gram pack on the site.
Guolian emphasized its intent to target domestic sales earlier this month by inking a “partnership agreement” with Wuhan Liang Zhi Long, one of China’s leading distributors of frozen foodstuffs. Wuhan Liang Zhi Long distributes from bases in large central Chinese cities, including Wuhan.
Earlier this year, Guolian signed a “strategic cooperation” deal with the massive Chinese frozen foods firm Synear Food Holdings, which will see the two firms co-launch and co-market new products for Chinese consumers.
