The novel coronavirus pandemic has upended the seafood industry worldwide, forcing an industry-wide pivot to retail sales due to the shutdown of the foodservice sector. Within the chaos, seafood companies have found opportunities to transform that turmoil into a revolution. From packaging, to e-commerce, to a fundamental rethinking of the retail seafood counter, ideas are coming forward to excite and educate American consumers about seafood. Join Niceland Seafood’s founder Oliver Luckett and Director of Marketing and Partnerships Danielle Davis, as well as a retail sector analyst and a seafood industry consultant for a discussion on the future of selling seafood at retail in the United States.